Nelvana公司将系列片《Mysticons》带入数字领域
原标题：Nelvana brings Mysticons into the digital realm
The Corus-owned producer has put its YouTube and short-form content plans into motion in anticipation of the animated series’ August debut.
By Elizabeth Foster, July 20, 2017
在 美国尼克频道 与 加拿大YTV频道 备受期待的8月动画片提前展映中，Corus旗下的Nelvana公司带来了最新的原创动作系列动画片《Mysticons》。本片已由万童互动在大中华地区独家引进和运营，预计下半年将与中国观众见面。
针对这部动画片，来自多伦多方面的制片人和发行人已经在YouTube平台建立了自频道；与此同时，包括Facebook、Twitter和Instagram等在内的社交媒体也开始为其造势。Mysticons的品牌网站也会在不久的将来上线。
《Mysticons》在线上的动作只是其扩大社交和数字媒体内容策略的第一步，这其中还包括超过80个原创短视频。例如，在动画第一季播出的同时，观众可以看到有关动画片人物装束的实拍内容和自拍秀；一个冒险类角色扮演游戏app也将在这个秋天连同很多网页游戏一起上线。
《Mysticons》讲述了四个来自不同生活背景的女孩变身成为传奇战士的故事。第一季共40集，关注的是女孩们的成长以及她们毅力和勇气的呈现。剧集由Nelvana工作室和Topps公司联合制作，主要针对6至11岁的儿童。
除了《Mysticons》，Nelvana公司已经准备将更多动画剧集向美国和世界市场投放，这其中包括《Hotel Transylvania: The Series | 精灵旅社》（迪士尼）、《Bravest Warriors | 无畏战士》（出自《探险活宝》创作人之手）以及芝麻街工作室和Nelvana公司联合制作的原创动画《Esme and Roy》。
Corus Entertainment’s Nelvana is taking its original animated action series Mysticons online in anticipation of the toon’s August premiere on Nickelodeon in the US and on YTV in Canada.
The Toronto-based producer and distributor has launched a YouTube channel, as well as a number of social media pages—including Facebook, Twitter and Instagram—for the property. A branded website will also launch soon.
Mysticons’ online push is part of a larger social and digital media content strategy involving more than 80 pieces of original short-form content. For example, live-action content and DIY videos for character costumes will be made available throughout the show’s first season. An adventure role-playing app-based game will also bow this fall, along with a number of web games.
Mysticons follows four girls from different walks of life who are transformed into legendary warriors. The first 40-ep season focuses on the development and use of the girls’ strength and courage. The series is co-produced by Nelvana Studio and Topps Company, and targets kids ages six to 11.
In addition to Mysticons, Nelvana has been preparing a number of productions for US broadcast and international distribution, including Hotel Transylvania: The Series (Disney), Bravest Warriors (from the creator of Adventure Time) and Sesame Workshop/Nelvana’s new original co-pro Esme and Roy.